

I’ve visited the Salesforce building a few times before, but hadn’t yet had the chance to explore their new office in Amsterdam.
Needing to first check the parking situation in the building itself, I decided to take a chance – and voilà, it worked!
Arrived in my signature white turban, alongside my partner-in-crime Anshul Garg – who, by the way, wasn’t quite as lucky with the parking 😜
It was great to hear market insights, learn where Salesforce’s funnel and focus are headed, and see the growing importance of co-creation with partners.
Felt proud representing FULL4C, which is no longer the “new kid on the block,” but is confidently strengthening its presence with deep expertise in Lead-to-Cash implementations, managing multi-country and multi-line-of-business operations on a single org, and – as the cherry on top – Agentforce (stay tuned for more in the coming weeks!).
Looking back, it was a fulfilling afternoon filled with energy, passion, and great conversations – reconnecting with familiar faces and building new connections.
Thank you, Salesforce, for hosting us!
Raoul, Nina, Laurens, Sander, Sara, Ike, Robin and many more. Always good to connect with Aga 🙂
(image source: 1530 Real Estate, as always forgot to take pics; thus improvising 😁)


We founded FULL4C because we watched too many projects fail, not from lack of technology, but from lack of ownership. Here’s what we do differently.